The copywriter's toolkit : the complete guide to strategic advertising copy /
by
Berman, Margo
.
Material type: 
BookPublisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2012Description: xi, 376 p. : col. ill. ; 25 cm.ISBN: 9781405199520; 9781405199537 (pbk.).Subject(s): Advertising copy -- Handbooks, manuals, etc | SOCIAL SCIENCE / Media Studies
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5825 B47 2012 (Browse shelf) | Available | 00001897 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5823 V24 2014 Advertising transformed : | HF5823 W54 2010 This is advertising / | HF5823 X828 2014 型銷 / | HF5825 B47 2012 The copywriter's toolkit : | HF5825 B55 2005 The copywriter's handbook : | HF5825 J46 2014 Creative strategy in advertising. | HF5825 S53 2012 Copywriting : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG