Principles of contemporary marketing.
by
Kurtz, David L
; Boone, Louis E.
Material type: 
BookPublisher: Australia : South-Western/Cengage Learning, c2012Edition: 15th ed. / by David Kurtz.Description: xxxvii, 662, [115] p. ; : col. ill. ; 28 cm.ISBN: 9780538481779 (pbk.); 0538481773 (pbk.).Other title: At head of title: Kurtz & Boone : principles of contemporary marketing.Subject(s): Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 B53 2012 (Browse shelf) | Available | 00002078 |
Total holds: 0
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| HF5415 B42887 2012 Sustainability marketing : | HF5415 B455697 2014 Nontraditional media in marketing and advertising / | HF5415 B53 2001 Contemporary marketing / | HF5415 B53 2012 Principles of contemporary marketing. | HF5415 B54 2010 The big book of marketing : | HF5415 B59 2014 Principles & practice of marketing / | HF5415 B6336 2013 Essentials of marketing / |
"International edition"--Cover.
Previous ed.: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG