Marketing management : a strategic decision-making approach /
by Mullins, John W. (John Walker); Walker, Orville C.
Material type:
BookPublisher: New York : McGraw-Hill, c2013Edition: 8th ed.Description: xxi, 547 p. : ill. ; 26 cm.ISBN: 9780078028793 (pbk.); 0078028795 (pbk.); 9780071326377 (pbk.); 0071326375 (pbk.).Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M352324 2013 c.2 (Browse shelf) | Available | 00007719 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M352324 2013 (Browse shelf) | Available | 00003094 |
Total holds: 0
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| HF5415.13 I23 2013 MM4 / | HF5415.13 L395 2008 Analysis for market planning / | HF5415.13 M352315 2012 Marketing management : | HF5415.13 M352324 2013 Marketing management : | HF5415.13 M352324 2013 c.2 Marketing management : | HF5415.13 M3586 2014 Marketing strategy : | HF5415.13 M369 2014 Basic marketing : |
Includes index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG