Brand management : principles and practices
by Dutta, Kirti.
Material type:
BookPublisher: New Delhi : Oxford University Press, 2012Description: 455 p. ; 24 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780198069867 (pbk.); 0198069863 (pbk.).Subject(s): Brand name products -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 D88 2012 (Browse shelf) | Available | 00003472 | ||
 CD-ROM (Software) |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 D88 2012 CD-R (Browse shelf) | Available | 00003473 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 D88 2012 c.2 (Browse shelf) | Available | 00003474 |
Total holds: 0
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| HD69 B7 A21535 2011 Brand relevance : | HD69 B7 A216 1996 Building strong brands / | HD69 B7 A22 1991 Managing brand equity : | HD69 B7 D88 2012 Brand management : | HD69 B7 D88 2012 c.2 Brand management : | HD69 B7 D88 2012 CD-R Brand management : | HD69 B7 E97 2012 European business and brand building / |
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