Creative strategy in advertising.
by Drewniany, Bonnie L.
Material type:
BookPublisher: Boston, MA : Wadsworth Cengage Learning, c2014Edition: 11th ed.Description: xviii, 314 p. ; 26 cm.ISBN: 9781133307266 (pbk.); 1133307264 (pbk.).Subject(s): Advertising copy
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5825 J46 2014 (Browse shelf) | Available | 00006157 |
Total holds: 0
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| HF5823 X828 2014 型銷 / | HF5825 B47 2012 The copywriter's toolkit : | HF5825 B55 2005 The copywriter's handbook : | HF5825 J46 2014 Creative strategy in advertising. | HF5825 S53 2012 Copywriting : | HF5826.5 K38 2014 The media handbook : | HF5826.5 K456 2012 Advertising media workbook and sourcebook / |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG