Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5718 T456 2013 (Browse shelf) | Available | 00006171 |
HF5718 S26 2007 Business communication at work / | HF5718 S28 1999 Business English and communication / | HF5718 T36 1994 Talking from 9 to 5 : | HF5718 T456 2013 On message : | HF5718 T87 2013 Stop talking, start communicating : | HF5718 W64 1989 Effective communication in business / | HF5718.2 A78 M34 2013 Public relations writing / |
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.