Essentials of marketing : a marketing strategy planning approach /
by Perreault, William D; Cannon, Joseph P., Ph. D; McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookPublisher: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th ed.Description: xl, 640, 32, 10 p. : col. ill. ; 28 cm.ISBN: 9780078028885 (acid-free paper); 0078028884 (acid-free paper); 9780071317023 (pbk.); 0071317023 (pbk.).Subject(s): Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 M378 2012 c.2 (Browse shelf) | Available | 00009398 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 M378 2012 (Browse shelf) | Available | 00006242 |
Total holds: 0
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| HF5415 L83 2011 The marketing plan : | HF5415 M29474 2013 Marketing / | HF5415 M378 2012 Essentials of marketing : | HF5415 M378 2012 c.2 Essentials of marketing : | HF5415 M52 2013 Marketing in the participation age : | HF5415 M64 2011 Marketing Strategy & Organization : | HF5415 M8348 2012 Ethics in marketing : |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG