Psychological foundations of marketing /
by Kimmel, Allan J.
Material type:
BookPublisher: New York, NY : Routledge, 2013Description: xviii, 282 p. : ill. ; 25 cm.ISBN: 9780415620000 (hb); 0415620007 (hb); 9780415620017 (pb); 0415620015 (pb).Subject(s): Marketing -- Psychological aspects
Contents:
Summary: Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 K52196 2013 (Browse shelf) | Available | 00006281 |
Total holds: 0
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| HF5415 J51 2013 Principles and practice of marketing. | HF5415 K452 2013 Marketing : | HF5415 K464 2010 Marketing IT products and services / | HF5415 K52196 2013 Psychological foundations of marketing / | HF5415 K5838 2013 High impact marketing that gets results / | HF5415 K625 2013 Marketing : | HF5415 K6251 2013 Marketing : |
Includes bibliographical references and index.
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG