Customer-centric marketing strategies : tools for building organizational performance /
by Kaufmann, Hans Ruediger; Panni, Mohammad Fateh Ali Khan.
Material type:
BookPublisher: Hershey, PA : Business Science Reference, c2013Description: xxx, 643 p. : ill. ; 30 cm.ISBN: 9781466625242; 1466625244; 9781466625259 (ebook); 1466625252 (ebook); 9781466625266 (print & perpetual access); 1466625260 (print & perpetual access).Subject(s): Marketing | Customer relations | Organizational effectivenessSummary: "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 C87 2013 (Browse shelf) | Available | 00006276 |
Total holds: 0
Includes bibliographical references (p. 550-626) and index.
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG