How to measure social media : a step-by-step guide to developing and assessing social media ROI :
by Kelly, Nichole.
Material type:
BookPublisher: Indianapolis, Ind. : Que Pub., c2013Description: xii, 243 p. : ill. ; 23 cm.ISBN: 9780789749857 (pbk.); 0789749858 (pbk.).Subject(s): Internet marketing | Social media | Online social networks | Customer relations | Branding (Marketing)
Contents:
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 K393 2013 (Browse shelf) | Available | 00006295 |
Total holds: 0
Includes index.
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG