Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 K37 2012 (Browse shelf) | Available | 00005796 |
HF5415.1255 G65 2011 Affinity : | HF5415.1255 G73 2012 The ad-free brand : | HF5415.1255 J64 2015 Contemporary brand management / | HF5415.1255 K37 2012 Breakthrough branding : | HF5415.1255 K463 2014 Brand and talent / | HF5415.1255 M53 2012 Brand new you : | HF5415.1255 M548 2012 Brand Bible : |
Includes bibliographical references and index.
Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.