B2B customer insight : the proven path to growth /
by Barrett, John.
Material type:
BookPublisher: Charlotte, N.C. : Information Age Pub., c2012Description: xi, 105 p. : ill. ; 25 cm.ISBN: 9781617359866 (pbk.); 1617359866 (pbk.); 9781617359873 (hardcover); 1617359874 (hardcover); 9781617359880 (e-book); 1617359882 (e-book).Subject(s): Customer relations | Marketing
Contents:
The three threats to growth -- Value : the engine of growth -- Gaining customer insight -- Critical questions -- PMG customer insight learnings -- Normative results -- Achieving growth through customer insight.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.5 B3687 2012 (Browse shelf) | Available | 00008630 |
Total holds: 0
Includes bibliographical references.
The three threats to growth -- Value : the engine of growth -- Gaining customer insight -- Critical questions -- PMG customer insight learnings -- Normative results -- Achieving growth through customer insight.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG