Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 C54248 2013 (Browse shelf) | Available | 00008710 |
HF5415 B59 2014 Principles & practice of marketing / | HF5415 B6336 2013 Essentials of marketing / | HF5415 C2535 2010 Manager's guide to marketing, advertising, and publicity / | HF5415 C54248 2013 Drucker on marketing : | HF5415 C87 2013 Customer-centric marketing strategies : | HF5415 D366 2013 Measuring marketing : | HF5415 D4882 2012 Marketing in the round : |
Includes bibliographical references and index.
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights.