Drucker on marketing : lessons from the world's most influential business thinker /
by Cohen, William A.
Material type:
BookPublisher: New York : McGraw-Hill, c2013Description: xxi, 265 p. ; 24 cm.ISBN: 9780071778626 (alk. paper); 0071778624 (alk. paper).Subject(s): Drucker, Peter F. (Peter Ferdinand), 1909-2005 | Marketing
Contents:
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 C54248 2013 (Browse shelf) | Available | 00008710 |
Total holds: 0
Includes bibliographical references and index.
Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG