The PDMA handbook of new product development /
by Kahn, Kenneth B; Product Development & Management Association.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2013Edition: 3rd ed.Description: xii, 492 p. : ill. ; 25 cm.ISBN: 9780470648209 (cloth); 0470648201 (cloth).Other title: Handbook of new product development.Subject(s): Product management -- United States -- Handbooks, manuals, etc
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.153 P35 2013 (Browse shelf) | Available | 00007416 |
Total holds: 0
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| HF5415.15 R544 2012 Positioning the brand : | HF5415.15 W65 2013 Domain names ®ewired : | HF5415.153 B75 2012 The impact equation : | HF5415.153 P35 2013 The PDMA handbook of new product development / | HF5415.155 I58 2012 Product lifecycle management : | HF5415.157 F67 2013 Managing quality : | HF5415.2 B45 2013 Qualitative consumer and marketing research. |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG