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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
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Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
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Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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Lifestyle brands : a guide to aspirational marketing
by Saviolo, Stefania;
Marazza, Antonio.
Material type: Book; Format:
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Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S38 2013.
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Brand revolution : rethinking brand identity
by Sicard, Marie-Claude.
Material type: Book; Format:
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Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S523 2013.
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The product manager's desk reference
by Haines, Stephen.
Material type: Book; Format:
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Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 H35 2009.
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Domain names ®ewired : strategies for brand protection in the next generation of the Internet
by Wolfe, Jennifer C;
Chasser, Anne H.
Material type: Book; Format:
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bibliography
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Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013.
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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
by Calkins, Tim.
Edition: 1st ed.Material type: Book; Format:
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Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C26 2012.
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Brandstorm : surviving and thriving in the new consumer-led marketplace
by Nickles, Elizabeth;
Iyer, Savita.
Edition: 1st ed.Material type: Book; Format:
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bibliography
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Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N53 2012.
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The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
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Publisher: New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 A33 2013.
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The PDMA handbook of new product development
by Kahn, Kenneth B.
-- Product Development & Management Association Edition: 3rd ed.Material type: Book; Format:
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Publisher: Hoboken, N.J. : Wiley, c2013Other title: Handbook of new product development.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.153 P35 2013.
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The product manager's survival guide : everything you need to know to succeed as a product manager
by Haines, Steven.
Material type: Book; Format:
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Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 H3355 2013.
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The economy of brands [electronic resource]
by Lindemann, Jan.
-- ProQuest (Firm) Material type: Book; Format:
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available online
bibliography
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Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment
by Post, Richard S;
Post, Penelope N.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
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Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available
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Product development [electronic resource]
by Belz, Andrea.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: New York : McGraw-Hill, c2011Online Access: Click to View Availability: No items available
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