Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world /
by Philp, Bruce.
Material type:
BookPublisher: Toronto : Emblem, 2012, c2011Description: xiv, 274 p. ; 21 cm.ISBN: 9780771070044; 0771070047.Subject(s): Consumer behavior | Brand choice | Brand name products -- Marketing | Social responsibility of business | Sustainable living | Consommateurs -- Comportement | Marques de commerce -- Choix | Produits de marque -- Marketing | Entreprises -- Responsabilite sociale | Style de vie durable
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 P479 2012 (Browse shelf) | Available | 00007608 |
Total holds: 0
Includes bibliographical references (p. 251-261) and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG