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Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
by Philp, Bruce.
Material type:  Book; Format:
print
bibliography
 ; Nature of contents:  ; Literary form:
not fiction
Publisher: Toronto : Emblem, 2012, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 P479 2012.
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How brands become icons : the principles of cultural branding
by Holt, Douglas B.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 H647 2004.
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Managing brand equity : capitalizing on the value of a brand name
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991.
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