The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand : the untold story of the world's most successful tequila /
by Edelstein, Ilana.
Material type:
BookPublisher: New York : McGraw-Hill Education, [2013]Description: xv, 220 pages : illustrations ; 24 cm.ISBN: 9780071817646 (alk. paper); 0071817646 (alk. paper).Subject(s): Branding (Marketing) | Brand name products | Tequila industry
Contents:
Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- Rude awakening -- Stone cold sober -- Patron today. 0
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 E337 2013 (Browse shelf) | Available | 00007702 |
Total holds: 0
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| HF5415.1255 B84 2012 Customers first : | HF5415.1255 C38 2010 Go logo! a handbook to the art of global branding : | HF5415.1255 C47 2013 International employer brand management : | HF5415.1255 E337 2013 The Patron way : | HF5415.1255 G65 2011 Affinity : | HF5415.1255 G73 2012 The ad-free brand : | HF5415.1255 J64 2015 Contemporary brand management / |
Includes index.0
Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- Rude awakening -- Stone cold sober -- Patron today. 0
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG