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Strategic international marketing : an advanced perspective
by Melewar, T. C;
Gupta, Suraksha.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 S84 2012.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2013.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L;
Money, R. Bruce (Richard Bruce).
Edition: 17th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, c2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2016.
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