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Principles of marketing
by Kotler, Philip;
Armstrong, Gary M.
Edition: 15th ed., Global ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (4). Location(s): Library Collection HF5415 K636 2014 c.2.
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廣告傳播 = Advertising communications
by 蕭湘文.
Edition: 2 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010.
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Marketing 13/14Edition: 36th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2014Other title: Marketing 2013/2014..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B34 2014.
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Brand new you : Reinventing work, life & self through the power of personal branding
by Middleton, Simon.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London : Hay House 2012Other title: Reinventing work, life & self through the power of personal branding..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M53 2012.
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Global marketing management
by Keegan, Warren J.
Edition: 8th ed., International ed.Material type: Book; Format:
print
Publisher: Harlow, Essex ; New York : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K44 2014.
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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification
by Paharia, Rajat.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 P34 2013.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W.
Edition: Eighth edition, International edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W250 2014.
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The social employee : how great companies make social media work
by Burgess, Cheryl;
Burgess, Mark.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B867 2014.
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Marketing
by Etzel, Michael J;
Walker, Bruce J;
Stanton, William J.
Edition: 14th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2007Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S745 2007.
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
by Hamper, Robert J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H2764 2014.
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Marketing management
by Chan, Ricky.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hong Kong : Longman Hong Kong Education, 2009Other title: NSS business, accounting and financial studies.; Business, accounting and financial studies..Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1008 L762332 2009.
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Marketing leadership in hospitality : foundations and practices
by Lewis, Robert C;
Chambers, Richard E. (Richard Everett);
Chacko, Harsha E.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Van Nostrand Reinhold, c1995Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Oversized Book TX911.3 M3 L49 1995.
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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment
by Greenberg, Eric;
Kates, Alexander.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G7397 2014.
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How brands become icons : the principles of cultural branding
by Holt, Douglas B.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 H647 2004.
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Strategic market management
by Aaker, David A.
Edition: Tenth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A23 2014.
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Brand relevance : making competitors irrelevant
by Aaker, David A.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A21535 2011.
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Market research in practice : how to get greater insight from your market
by Hague, Paul N;
Hague, Nick;
Morgan, Carol-Ann.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 H253 2013.
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Social media : the new business communication landscape
by Hopkins, Lee.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: North Sydney, NSW : Ark Group in association with InsideKnowledge, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.3 H665 2009.
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Strategic marketing : planning and control
by Drummond, Graeme;
Ensor, John.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 D78 2008.
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Marketing research : an applied approach
by Malhotra, Naresh K;
Birks, David F.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M28 2012.
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