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Essentials of contemporary advertising
by Arens, William F;
Schaefer, David H;
Weigold, Michael F.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 A74 2009.
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