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Marketing management : a strategic decision-making approach
by Mullins, John W. (John Walker);
Walker, Orville C.
Edition: 8th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M352324 2013 c.2.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W. (John Walker).
Edition: 8th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W249 2014.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W.
Edition: Eighth edition, International edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W250 2014.
Actions:
Add to cart (remove)
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