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Building strong brands
by Aaker, David A.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Free Press, c1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A216 1996.
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Strategic market management
by Aaker, David A.
Edition: Tenth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A23 2014.
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Brand relevance : making competitors irrelevant
by Aaker, David A.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A21535 2011.
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Managing brand equity : capitalizing on the value of a brand name
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991.
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