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Foundations of marketing
by Pride, William M;
Ferrell, O. C.
Edition: 5th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P6584 2013.
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Business ethics : ethical decision making and cases
by Ferrell, O. C;
Fraedrich, John;
Ferrell, Linda.
Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Australia ; Boston : Houghton Mifflin Co, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5387 F45 2013.
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Marketing
by Pride, William M;
Ferrell, O. C.
Edition: 2014 ed./17th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, OH : Couth Western Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P658 2014.
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Marketing strategy : text and cases
by Ferrell, O. C;
Hartline, Michael D.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M3586 2014.
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Business : a changing world
by Ferrell, O. C;
Hirt, Geoffrey A;
Ferrell, Linda.
Edition: Ninth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1008 F47 2014 c.2.
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Business
by Ferrell, O. C.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: Boston : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1008 F46 2013.
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