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International marketing research [electronic resource] : opportunities and challenges in the 21st century /

by Rialp, Alex; Rialp, Josep; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: Advances in international marketing: v. 17.Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Description: xv, 426 p. : ill.ISBN: ; .Subject(s): Export marketing -- Congresses | Internet marketing -- Congresses | Electronic booksOnline resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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