Contemporary advertising and integrated marketing communications

by Arens, William F.

Edition: 13th ed., International student ed. Material type: book Book; Format: print Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 B62 2011. Actions: Add to cart
Essentials of contemporary advertising

by Arens, William F; Schaefer, David H; Weigold, Michael F.

Edition: 2nd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 A74 2009. Actions: Add to cart

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