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Customer obsession [electronic resource] : how to acquire, retain, and grow customers in the new age of relationship marketing /

by Azevedo, Abaet�e de; Pomeranz, Ricardo; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2008Description: xi, 226 p. : ill.ISBN: ; .Subject(s): Consumers | Customer relations | Marketing | Electronic booksOnline resources: Click to View
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Includes bibliographical references (p. 217-220) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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