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Global marketing : contemporary theory, practice, and cases
by Alon, Ilan;
Jaffe, Eugene D;
Vianelli, Donata.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Online Access: Publisher description Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1416 A47 2013 c.2.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L.
Edition: 16th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2013.
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