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How does advertising impact teen behavior?
by Espejo, Roman.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Detroit : Greenhaven Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HQ799.2 M35 H69 2012.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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Advertising : strategy, creativity and media
by Fill, Chris.
Material type: Book; Format:
print
Publisher: Harlow, England ; New York : Pearson Education, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 F55 2013.
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Small business marketing kit for dummies, 3rd edition
by Schenck, Barbara Au.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 S29 2012.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward).
Edition: 9th ed., global ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2012.
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Contemporary advertising and integrated marketing communications
by Arens, William F.
Edition: 13th ed., International student ed. Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 B62 2011.
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Copywriting : successful writing for design, advertising, and marketing
by Shaw, Mark.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: London : Laurence King, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 S53 2012.
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廣告早晨 = Director's cut
by 畢明.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 紅投資有限公司(藍天圖書), 2011Other title: Director's cut..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Prof. Sin Collection HF5823 B533 2011.
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廣告公義
by 吳博林;
胡若藍.
Edition: 第3版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 經濟日報出版社, 2011Other title: Advertising, justice..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5813 C5 W823 2011.
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廣告101 = Adversting 101
by 吳博林.
Edition: 第5版, 修訂版.Material type: Book; Format:
print
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : WHY出版, 2008Other title: Adversting 101..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5813 H6 W84 2008.
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Advertising and reality : a global study of representation and content
by Hetsroni, Amir.
Material type: Book; Format:
print
Publisher: London ; New York : Continuum International Publishing Group, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5831 A38 2012.
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Creative strategy in advertising
by Drewniany, Bonnie L.
Edition: 11th ed.Material type: Book; Format:
print
Publisher: Boston, MA : Wadsworth Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 J46 2014.
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Nontraditional media in marketing and advertising
by Blakeman, Robyn.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, [2014], ©2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B455697 2014.
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Display advertising : an hour a day
by Booth, David.
Material type: Book; Format:
print
Publisher: Hoboken, NJ : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 B66 2012.
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Sexy little numbers : how to grow your business using the data you already have
by Maex, Dimitri;
Brown, Paul B.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Crown Business, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M34 2012.
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Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media
by Springer, Paul;
Carson, Mel.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 S67 2012.
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Goodvertising : creative advertising that cares
by Kolster, Thomas.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5831 K65 2012.
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Advertising media workbook and sourcebook
by Kelley, Larry D;
Jugenheimer, Donald W;
Sheehan, Kim.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Armonk, N.Y. : M.E. Sharpe, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5826.5 K456 2012.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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Digital advertising
by McStay, Andrew.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5826.5 M366 2010.
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