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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 H185 2010.
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廣告講義 = Essentials of advertising
by 吳博林.
-- 廣告 Playgroup Edition: 第2版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 經濟日報出版社, 2010Other title: Essentials of advertising..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 G86 2010.
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Advertising creative : strategy, copy, design
by Altstiel, Tom;
Grow, Jean.
Edition: 3rd Edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 A758 2013.
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Brand advocates : turning enthusiastic customers into a powerful marketing force
by Fuggetta, Rob.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012.
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Online video revolution : how to reinvent and market your business using online video
by Cecil, John.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 C43 2012.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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Advertising management
by Jethwaney, Jaishri N.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: New Delhi : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5823 J48 2012.
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Essentials of contemporary advertising
by Arens, William F;
Schaefer, David H;
Weigold, Michael F.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 A74 2009.
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廣告傳播 = Advertising communications
by 蕭湘文.
Edition: 2 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010.
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創意, 來吧!
by 約翰宋江.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 萬里機構 . 萬里書店, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Leisure Reading BF408 Y84 2013.
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The language of advertising : written texts
by Goddard, Angela.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 1998Online Access: Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection PE1422 G63 1998.
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Advertising : concept and copy
by Felton, George.
Edition: Third edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : W.W. Norton & Company, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 F43 2013.
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The copywriter's handbook : a step-by-step guide to writing copy that sells
by Bly, Robert W.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Henry Holt, 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5825 B55 2005.
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Dynamics of international advertising : theoretical and practical perspectives
by Mueller, Barbara.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Peter Lang, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 M829 2011.
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What clients love : a field guide to growing your business
by Beckwith, Harry.
Edition: 1st trade ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B4235 2010.
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型銷
by 徐緣.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: 香港 : 天窗出版社有限公司, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 X828 2014.
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Advertising and public relations research
by Jugenheimer, Donald W;
Kelley, Larry D;
Hudson, Jerry;
Bradley, Samuel D.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Armonk, New York : M.E. Sharpe, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5814 J77 2014.
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by Rowles, Daniel.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 R69 2014.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
by Katz, Helen E.
Edition: Fifth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Routledge, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5826.5 K38 2014.
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