Brandstorm : surviving and thriving in the new consumer-led marketplace /
by Nickles, Elizabeth; Iyer, Savita.
Material type:
BookPublisher: New York : Palgrave Macmillan, 2012Edition: 1st ed.Description: xii, 243 p. ; 25 cm.ISBN: 9780230341685 (hbk.); 0230341683 (hbk.).Subject(s): Branding (Marketing) | Product management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 N53 2012 (Browse shelf) | Available | 00006293 |
Total holds: 0
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG