Positioning the brand : an inside-out approach

by Riezebos, H. J; Grinten, Jaap van der.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012. Actions: Add to cart
The economy of brands [electronic resource]

by Lindemann, Jan. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available Actions: Add to cart
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