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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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廣告傳播 = Advertising communications
by 蕭湘文.
Edition: 2 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010.
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You, Inc. : the art of selling yourself
by Beckwith, Harry;
Beckwith, Christine Clifford.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2007, c2006Other title: You, incorporated.; Art of selling yourself..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 B42 2007.
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Search engine marketing [electronic resource]
by Ramos, Andreas;
Cota, Stephanie.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill, 2008Online Access: Click to View Availability: No items available
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Marketing communications : a European perspective
by Pelsmacker, Patrick de;
Geuens, Maggie;
Van den Bergh, Joeri.
Material type: Book; Format:
available online
; Literary form:
not fiction
Online Access: Click to View Availability: No items available
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