Normal view MARC view ISBD view

Principles of integrated marketing communications /

by Ang, Lawrence [author.].
Material type: materialTypeLabelBookPublisher: Melbourne, VIC ; New York : Cambridge University Press, 2014Description: xii, 401p. ; 26 cm.ISBN: 9781107649187 (pbk.); 1107649188 (pbk.).Subject(s): Communication in marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.123 A54 2014 (Browse shelf) Available 00018209
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG