Creative cost-benefits reinvention [electronic resource] : how to reverse commoditization hell in the age of customer capitalism /
by Dussart, Christian; ProQuest (Firm).
Material type:
BookPublisher: New York : Palgrave Macmillan, 2010Edition: 1st ed.Description: xvi, 172 p. : ill., port.ISBN: ; .Subject(s): Marketing | Product differentiation | Value | Consumer behavior | Cost effectiveness | Electronic booksOnline resources: Click to View
Contents:
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum.
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Includes bibliographical references and index.
The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG