The no B.S. guide to marketing to leading edge boomers & seniors : [the ultimate no holds barred, take no prisoners roadmap to the money] /
by Kennedy, Dan S; Kessler, Chip; Giagnocavo, Jeff.
Material type:
BookPublisher: [Irvine, Calif.] : Entrepreneur Press, c2013Description: xv, 263 p. : ill. ; 23 cm.ISBN: 1599184508 (alk. paper); 9781599184500 (alk. paper).Other title: No B.S. guide to marketing to leading edge boomers and seniors; No B.S. marketing to boomers & seniors; No B.S. marketing to boomers and seniors.Subject(s): Older consumers | Consumer behavior | Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.332 O43 K46 2013 (Browse shelf) | Available | 00008729 |
Total holds: 0
Subtitle from cover.
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG