訂價背後的心理學 : 為什麼我要的是這個, 最後卻買了那個? /
by Caldwell, Leigh.
Material type:
BookSeries: Biz ; 108.Publisher: 台北市 : 大是文化有限公司, 2013Edition: 初版.Description: 283 p. ; 24 cm.ISBN: 9789866037764 (pbk.).Other title: 為什麼我要的是這個, 最後卻買了那個?.Uniform titles: Psychology of price. Chinese.Subject(s): Pricing | Marketing -- Economic aspects | Consumption (Economics)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5416.5 C3412 2013 (Browse shelf) | Available | 00021924 |
Total holds: 0
Translation of: The psychology of price : how to use price to increase demand, profit and customer satisfaction / Leigh Caldwell. Richmond : Crimson, 2012.
Includes bibliographical references (p. 267-283)
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG