The economy of brands [electronic resource]

by Lindemann, Jan. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Branding your business [electronic resource]

by Hammond, James. -- ProQuest (Firm)

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive

by Haig, Matt; Haig, Matt. -- ProQuest (Firm)

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment

by Post, Richard S; Post, Penelope N. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available Actions: Add to cart
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