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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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The economy of brands [electronic resource]
by Lindemann, Jan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment
by Post, Richard S;
Post, Penelope N.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available
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