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The Oxford handbook of strategic sales and sales management
by Cravens, David W.
Material type:  Book; Format:
print
Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 O97 2012.
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Global marketing : foreign entry, local marketing, & global management
by Johansson, Johny K.
Edition: 5th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 J63 2009.
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Analysis for market planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 7th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 L395 2008.
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Internet marketing : building advantage in the netwworked economy
by Mohammed, Rafi.
Edition: 2nd ed., International ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 I565 2004.
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Foundations of marketing
by Fahy, John.
Edition: 4th ed.Material type: Book; Format:
print
Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 F34 2012.
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Flux : what marketing managers need to navigate the new environment
by Soberman, David;
Soman, Dilip.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto ; Buffalo : University of Toronto Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 F58 2012.
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Unconscious branding : how neuroscience can empower (and inspire) marketing
by Van Praet, Douglas.
Edition: First edition.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 V36 2012.
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B2B customer insight : the proven path to growth
by Barrett, John.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Charlotte, N.C. : Information Age Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 B3687 2012.
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Advanced social media marketing : how to lead, launch, and manage a successful social media program
by Funk, Tom.
Material type: Book; Format:
print
Publisher: [Berkeley, Calif.] : New York : Apress ; Distributed to the book trade worldwide by Springer Science + Business Media New York, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 F86 2013.
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Valuable content marketing : why quality content is key to business success
by Jefferson, Sonja;
Tanton, Sharon.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 J42 2013.
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Proactive selling : control the process--win the sale
by Miller, William.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Amacom, c2012Other title: Pro active selling.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5438.8 P75 M554 2012.
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Blogging to drive business : create and maintain valuable customer connections
by Butow, Eric.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Indianapolis, Ind. : Que, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B885 2013.
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Measuring marketing : 110+ key metrics every marketer needs
by Davis, John.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons Singapore, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D366 2013.
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Marketing for entrepreneurs : concepts and applications for new ventures
by Crane, Frederick G.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C676 2013.
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Innovation in pricing : contemporary theories and best practices
by Hinterhuber, Andreas;
Liozu, Stephan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5416.5 I586 2013.
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Trust me, I'm lying : the tactics and confessions of a media manipulator
by Holiday, Ryan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Portfolio, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H7416 2012.
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The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 A33 2013.
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Brand advocates : turning enthusiastic customers into a powerful marketing force
by Fuggetta, Rob.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 F84 2012.
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The viral video manifesto : why everything you know is wrong and how to do what really works
by Voltz, Stephen.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Professional, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 V65 2013.
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Market your way to growth : 8 ways to win
by Kotler, Philip.
Material type: Book; Format:
print
Publisher: Hobokon, NJ : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K683 2013.
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