Branding with brains : the science of getting customers to choose your company /

Material type: materialTypeLabel

BookPublisher: Harlow : Financial Times Prentice Hall, 2010Description: xv, 244 p. : ill. ; 24 cm.ISBN: 9780273719953 (pbk.); 0273719955 (pbk.).Subject(s): Branding (Marketing) -- Psychological aspects

Item type	Location	Call number	Status	Date due	Barcode	Item holds
Book	Lee Yan Fong Library Lee Yan Fong Library Library Collection	HF5415.1255 W368 2010 (Browse shelf)	Available		00000357

Total holds: 0

Lee Yan Fong Library