Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands

by Cato, Mac.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010. Actions: Add to cart
The consumer mind : brand perception and the implication for marketers

by Martinez, Pepe.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M378 2012. Actions: Add to cart

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