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The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do
by Stratten, Scott;
Stratten, Scott.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.55 S757 2012.
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012.
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Up close and personal? [electronic resource] : customer relationship marketing at work
by Gamble, Paul;
Stone, Merlin;
Woodcock, Neil;
Foss, Bryan.
-- ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page Limited, c2006Online Access: Click to View Availability: No items available
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