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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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101 ways to build a successful network marketing business [electronic resource]
by Griffiths, Andrew;
Toms, Wayne.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Crows Nest, NSW : Allen & Unwin, c2008Online Access: Click to View Availability: No items available
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Opportunities in direct marketing careers [electronic resource]
by Basye, Anne.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Lincolnwood, IL : VGM Career Horizons, c2008Other title: Direct marketing careers.Online Access: Click to View Availability: No items available
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Principles of direct, database and digital marketing
by Tapp, Alan;
Whitten, Ian;
Housden, Matthew.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Pearson, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.126 T35 2014.
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