Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 H647 2004 (Browse shelf) | Available | 00016255 |
HD69 B7 E97 2012 European business and brand building / | HD69 B7 H345 2011 Brand failures | HD69 B7 H346 2011 Brand success | HD69 B7 H647 2004 How brands become icons : | HD69 B7 I526 2012 Brand together : | HD69.B7 K3 2011 The seven dimensions of branding : | HD69 B7 K449 2012 Strategic brand management : |
Includes bibliographical references (p. 245-249) and index.
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.