Strategic marketing : planning and control /
by Drummond, Graeme; Ensor, John.
Material type:
BookPublisher: Amsterdam ; Boston : Butterworth-Heinemann, c2008Edition: 3rd ed.Description: xv, 332 p. : ill. ; 25 cm.ISBN: 9780750682718 (pbk.); 075068271X (pbk.).Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.135 D78 2008 (Browse shelf) | Available | 00016466 |
Total holds: 0
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| HF5415.13 W655 2011 Building a marketing plan : | HF5415.135 C72 2013 Strategic marketing. | HF5415.135 C721 2013 Strategic marketing / | HF5415.135 D78 2008 Strategic marketing : | HF5415.135 K47 2013 Strategic marketing problems : | HF5415.15 A33 2013 The edge : | HF5415.15 C26 2012 Defending your brand : |
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