Marketing research : an applied approach /
by Malhotra, Naresh K; Birks, David F.
Material type:
BookPublisher: Harlow, England ; New York : Pearson, 2012Edition: 4th ed.Description: xxiii, 1037 p. : col. ill. ; 27 cm.ISBN: 9780273725855 (pbk.); 0273725858 (pbk.).Subject(s): Marketing research
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.2 M28 2012 (Browse shelf) | Available | 00016469 |
Total holds: 0
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| HF5415.2 H253 2013 Market research in practice : | HF5415.2 I425 2013 Marketing models : | HF5415.2 L383 2012 Leading edge marketing research : | HF5415.2 M28 2012 Marketing research : | HF5415.2 M288 2012 Basic marketing research : | HF5415.2 M2884 2012 Basic marketing research : | HF5415.2 M29 2013 Marketing research : |
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG