Includes bibliographical references (pages 243-250) and index.

Fishing in social ponds: using social media as a prospecting tool for online sales -- The social triangle of online sales success: bringing together social marketing, social commerce, and social support -- Speaking a new language: the ten most important rules for online social interactions -- More than lead scraping: the benefits of un-selling in social media -- Tweets, likes, comments, and recommendations: understanding the value of peer-to-peer influence in social sales -- Content, engagement, and building a relationship: pulling the social customer through the online sales funnel -- Tools of the trade: using online services and applications to help you find, track, and engage social customers -- Time is money: building social selling into your schedule -- Free and not quite free: determining your budget -- Developing your social selling strategy: the components for a realistic social media sales plan -- Linkedin: turning connections into sales -- Twitter: social selling in 140 characters or less -- Facebook, Google+, and online communities: targeting your social customer base -- The rise of visual content and its influence on sales: YouTube, Pinterest, Infographics, and more -- Social selling trends: harnessing the growth of mobile sales -- Case studies: social success stories for B2C and B2B.