Branded component strategies : ingredient branding in B2B markets /
by Worm, Stefan.
Material type:
BookSeries: Gabler research: Publisher: Wiesbaden : Gabler/Springer, 2012Edition: 1st ed.Description: xv, 224 p. : ill. ; 21 cm.ISBN: 9783834919199 (pbk.); 3834919195 (pbk.).Subject(s): Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 W67 2012 (Browse shelf) | Available | 00018285 |
Total holds: 0
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| HF5415.1255 S52 2010 How brands grow : | HF5415.1255 S523 2013 Brand revolution : | HF5415.1255 W368 2010 Branding with brains : | HF5415.1255 W67 2012 Branded component strategies : | HF5415.126 T35 2014 Principles of direct, database and digital marketing / | HF5415.12615 D8 2011 The branded mind : | HF5415.12615 G46 2014 Neuromarketing in action : |
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Lee Yan Fong Library
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